Senior Marketing Manager – Specimen Management Portfolio
📍 Location: Franklin Lakes, NJ
🏢 Work Model: Hybrid (Monday–Thursday onsite, Friday remote)
💼 Employment Type: Full-Time
✈️ Travel: Up to 30% (U.S.)
💰 Base Salary: $146,100 – $165,000 – Negotiable for the right candidate.
🎯 Bonus Eligible: Yes
🚚 Relocation Assistance: Possible for ideal candidate
Role Overview
We are seeking a strategic and customer-focused Senior Marketing Manager to lead a high-visibility portfolio within the U.S. Specimen Management platform of a global medical technology organization.
This role owns a core product portfolio and is responsible for driving revenue growth, profitability, competitive differentiation, and lifecycle strategy in a highly regulated healthcare environment.
This is not a campaign marketing role — it is a true product marketing leadership position requiring segmentation expertise, lifecycle ownership, pricing strategy, and product launch execution.
What You’ll Own
🔹 Portfolio & P&L Leadership
Own full product lifecycle management for a core portfolio
Manage forecasting, pricing strategy, financial planning, and lifecycle optimization
Drive promotional strategy aligned to revenue and margin objectives
🔹 Strategic Growth Planning
Develop annual and multi-year marketing plans
Define segmentation strategies and positioning frameworks
Identify market expansion and innovation opportunities
Build differentiated value propositions grounded in customer insights
🔹 Product Launch & Innovation
Lead end-to-end launch planning and execution
Partner cross-functionally across R&D, regulatory, supply chain, and sales
Ensure successful commercialization and market adoption
🔹 Sales Enablement & Customer Engagement
Develop tools and training to equip sales teams
Partner closely with regional sales leadership to drive field execution
Enhance customer engagement through insight-driven marketing programs
🔹 Data & Performance Management
Develop and manage performance dashboards
Conduct competitive analysis and demand forecasting
Use data-driven insights to inform pricing, positioning, and resource allocation
🔹 Cross-Functional Leadership
Influence without authority across global and regional teams
Lead cross-functional initiatives in a matrixed organization
Serve as a trusted strategic advisor internally
Required Qualifications
Bachelor’s degree required (MBA preferred)
Minimum 7 years total business experience
Minimum 5+ years in product marketing or product management
Experience in a regulated industry required
(Healthcare, life sciences preferred; food or chemical industries considered)
Must Have:
Strong experience in market segmentation
Proven product lifecycle management expertise
Product launch planning and execution experience
Pricing, positioning, and strategic planning capability
Forecasting and financial analysis proficiency
Strong analytical and Excel skills
Exceptional communication and cross-functional influence skills
What Is NOT a Fit
Candidates primarily focused on:
Campaign marketing
Digital marketing
Promotional materials without ownership of portfolio strategy
will not be considered.
This is a portfolio ownership role, not a communications role.
Ideal Candidate Profile
Strategic thinker with strong commercial acumen
Experience managing complex product portfolios
Demonstrated ability to balance strategy and tactical execution
Comfortable operating in high-growth, matrixed environments
Strong leadership presence and executive communication ability
Continuous learner with high adaptability
Compensation & Benefits
💰 Base Salary: $146,100 – $165,000 – Negotiable for the right candidate.
Annual Bonus eligibility
Long-term incentive potential
Comprehensive health & wellness coverage
401(k) and retirement programs
Tuition reimbursement & educational assistance
Paid time off and life balance programs
Parental leave and caregiving support
Employee wellness & support resources
Why This Role
High-visibility product portfolio with strong brand equity
Strategic ownership with measurable business impact
Opportunity to influence innovation and market leadership
Hybrid flexibility within a global healthcare leader
Strong compensation and long-term growth potential