Senior Marketing Manager – Product Portfolio (Healthcare / MedTech) | New Jersey

Senior Marketing Manager – Specimen Management Portfolio

📍 Location: Franklin Lakes, NJ
🏢 Work Model: Hybrid (Monday–Thursday onsite, Friday remote)
💼 Employment Type: Full-Time
✈️ Travel: Up to 30% (U.S.)
💰 Base Salary: $146,100 – $165,000 – Negotiable for the right candidate.
🎯 Bonus Eligible: Yes
🚚 Relocation Assistance: Possible for ideal candidate

Role Overview

We are seeking a strategic and customer-focused Senior Marketing Manager to lead a high-visibility portfolio within the U.S. Specimen Management platform of a global medical technology organization.

This role owns a core product portfolio and is responsible for driving revenue growth, profitability, competitive differentiation, and lifecycle strategy in a highly regulated healthcare environment.

This is not a campaign marketing role — it is a true product marketing leadership position requiring segmentation expertise, lifecycle ownership, pricing strategy, and product launch execution.

What You’ll Own

🔹 Portfolio & P&L Leadership

• Own full product lifecycle management for a core portfolio

• Manage forecasting, pricing strategy, financial planning, and lifecycle optimization

• Drive promotional strategy aligned to revenue and margin objectives

🔹 Strategic Growth Planning

• Develop annual and multi-year marketing plans

• Define segmentation strategies and positioning frameworks

• Identify market expansion and innovation opportunities

• Build differentiated value propositions grounded in customer insights

🔹 Product Launch & Innovation

• Lead end-to-end launch planning and execution

• Partner cross-functionally across R&D, regulatory, supply chain, and sales

• Ensure successful commercialization and market adoption

🔹 Sales Enablement & Customer Engagement

• Develop tools and training to equip sales teams

• Partner closely with regional sales leadership to drive field execution

• Enhance customer engagement through insight-driven marketing programs

🔹 Data & Performance Management

• Develop and manage performance dashboards

• Conduct competitive analysis and demand forecasting

• Use data-driven insights to inform pricing, positioning, and resource allocation

🔹 Cross-Functional Leadership

• Influence without authority across global and regional teams

• Lead cross-functional initiatives in a matrixed organization

• Serve as a trusted strategic advisor internally

Required Qualifications

• Bachelor’s degree required (MBA preferred)

• Minimum 7 years total business experience

• Minimum 5+ years in product marketing or product management

• Experience in a regulated industry required
  (Healthcare, life sciences preferred; food or chemical industries considered)

Must Have:

• Strong experience in market segmentation

• Proven product lifecycle management expertise

• Product launch planning and execution experience

• Pricing, positioning, and strategic planning capability

• Forecasting and financial analysis proficiency

• Strong analytical and Excel skills

• Exceptional communication and cross-functional influence skills

What Is NOT a Fit

Candidates primarily focused on:

• Campaign marketing

• Digital marketing

• Promotional materials without ownership of portfolio strategy
  will not be considered.

This is a portfolio ownership role, not a communications role.

Ideal Candidate Profile

• Strategic thinker with strong commercial acumen

• Experience managing complex product portfolios

• Demonstrated ability to balance strategy and tactical execution

• Comfortable operating in high-growth, matrixed environments

• Strong leadership presence and executive communication ability

• Continuous learner with high adaptability

Compensation & Benefits

• 💰 Base Salary: $146,100 – $165,000 – Negotiable for the right candidate.

• Annual Bonus eligibility

• Long-term incentive potential

• Comprehensive health & wellness coverage

• 401(k) and retirement programs

• Tuition reimbursement & educational assistance

• Paid time off and life balance programs

• Parental leave and caregiving support

• Employee wellness & support resources

Why This Role

• High-visibility product portfolio with strong brand equity

• Strategic ownership with measurable business impact

• Opportunity to influence innovation and market leadership

• Hybrid flexibility within a global healthcare leader

• Strong compensation and long-term growth potential

Head of Demand Planning – Greater China | Shanghai | ¥700K–¥1.1M + Bonus + 13th Month

Head of Demand Planning – Greater China

📍 Location: Shanghai, China
💼 Employment Type: Full-time, Senior Leadership
💰 Salary Range: ¥700,000 – ¥1,100,000 annually + 13th month salary + bonus
🎯 Experience Level: 10–15 years in Demand Planning / Supply Chain

About the Role

We are seeking a strategic and data-driven Head of Demand Planning to lead the Greater China region. This role is critical in shaping and driving the demand planning strategy across both Consumer and Commercial business units. You’ll be responsible for creating a unified forecast, aligning business assumptions, and ensuring that demand planning becomes a central enabler of growth and operational excellence.

As a senior leader, you will manage a team of demand planners, collaborate with cross-functional stakeholders, and influence at the highest levels of the organization to align strategy with execution.

Key Responsibilities

• Lead Demand Planning: Chair and coordinate regional demand planning activities, ensuring alignment between country, cluster, and regional levels.

• Consensus Forecasting: Drive “one set of numbers” by facilitating collaboration across business functions and clearly articulating assumptions.

• Forecast Accuracy & Analytics: Employ advanced analytics and ML-based forecasting to improve accuracy, reduce bias, and add value at product line, market, and segment levels.

• New Product Integration: Manage lifecycle forecasting and integrate new product launches seamlessly through S&OP processes.

• Stakeholder Collaboration: Partner with Marketing, Sales, Cluster Supply Planning, and Finance to align on forecasts, improve safety stock settings, and reduce costs tied to forecast variability.

• Data Integrity & Reporting: Ensure system accuracy in demand planning tools (Kinaxis, o9, E2Open, IBP), track performance metrics, and report meaningful insights.

Requirements

• 10–15 years of combined experience in Supply Chain (Demand Planning), Sales, or Marketing within mid-to-large multinational organizations.

• Minimum 3–5 years in a leadership role heading demand planning.

• Strong expertise in forecasting, planning, and analytics.

• Proven ability to lead within a matrix organization.

• Solid knowledge of Supply Chain, Manufacturing, Logistics, and Sales & Marketing.

• Skilled in Microsoft Excel and demand planning tools (Kinaxis, o9, E2Open, IBP).

• Experience with advanced forecasting analytics and ML-based approaches.

• Fluent in English; strong communication and stakeholder management skills.

• Bachelor’s degree required; advanced degree a plus.

Ideal Candidate

• A strategic thinker with the ability to translate insights into action.

• Strong leadership and influencing skills, able to communicate effectively with executive stakeholders.

• Data-driven mindset with exposure to advanced forecasting and digital tools.

• Experienced in balancing short-term operational needs with long-term strategic goals.

Compensation & Benefits

• Base Salary: ¥700,000 – ¥1,100,000 per year

• Annual Bonus: 1 month

• 13th-month salary

• Full benefits package including:

• Medical, Dental, Vision, and Life Insurance

• Retirement plan

• Paid Time Off & Holidays

• Hybrid working options

• Equity program eligibility

👉 This is a high-impact leadership opportunity for a seasoned demand planning leader to shape the future of supply chain strategy across Greater China.