AVP, Service Line & Campus Marketing
USA, Houston TX
$170,000 - $200,000
Job Description
Associate Vice President of Service Line and Field marketing will lead and direct clinical Service Line marketing and field/campus marketing across the Enterprise, integrating the areas for maximum effect to grow top line net revenue, reduce out-migration, increase net contribution margin and improve payer mix for service lines and facilities.
The AVP will collaborate with Service Line leadership and campus leadership on brand and digital agency, corporate
communications and strategic planning and consumerism to develop strategic, fact-based, goal-focused, measureable marketing/business development programs that are consistent with the Memorial Hermann strategic vision and produce a positive return on investment (ROI).
Success is measured by improving the business metrics of System-wide clinical Service Lines and campuses and directing sales and marketing activities through an integrated structure.
Role requires onsite presence at least 3 days a week at the Memorial Hermann Tower, located at 929 Gessner Road.
Minimum Qualifications
Education: Bachelors degree in marketing, communications, business or related field. Masters degree (Masters of Business Administration, Masters of Health Administration, or Masters of Science in related field) is preferred
Licenses/Certifications: (None)
Experience / Knowledge / Skills:
· 10 years of progressively responsible marketing management experience with bottom line accountability for business results
· Brand management, product/service line marketing, facility marketing, and/or sales management experience preferred
· Accomplished in brand building and management; strategic and tactical plan development, implementation, evaluation and tracking
· Budgeting and control, personnel selection, retention and management; qualitative and quantitative research management
· Agency and vendor management and the development, integration and use of multi-channel advertising, public relations, corporate communications, digital and sales strategies to achieve market share and brand power
· Demonstrated ability to develop measurable business development/marketing plans that show successful results in achieving growth targets (similar to healthcare volume targets) in a previous role
· Ability to understand the supported business’ operations, product/service, strategic direction, and customers
· Excellent analytical, problem-solving, leadership, interpersonal, communication and computer skills
· Demonstrates commitment to the Partners-in-Caring process by integrating our culture in all internal and external customer interactions; delivers on our brand promise of “we advance health” through innovation, accountability, empowerment, collaboration, compassion and results while ensuring one Memorial Hermann.
Principal Accountabilities
· Builds and manages a team of directors, specialists, reps and liaisons to develop and implement strategies and tactics that meet or exceed defined metrics within their respective areas.
· Collaborates with executives, councils, and/or physicians and other identified departments to achieve marketing objectives. Provides direction, leadership and motivation ensuring that all parties work together to achieve the bottom line measured results.
· Utilizes market research, business intelligence, CRM data, analytics and other available data to ensure focused and measurable programs are developed in a consistent manner and measured for demonstrable ROI.
· Ensures consistency and integration between system sales strategy/ goals and service line marketing strategies.
· Assesses demographic, socioeconomic, competitive, competitor position and other internal/external forces affecting continued business success and develops and manages short- and long-term marketing objectives to capitalize on identified opportunities.
· Leads the process of identifying clinical service lines (products) that should be formalized and optimized for marketing at Memorial Hermann. Works with upper management to implement integrated marketing model for these new services.
· Provides guidance for and/or resolves problems or conflicts.
· Ensures that marketing initiatives are tracked and measured in order to monitor their effectiveness. Reports outcomes to senior management.
· Recruits, hires, trains, manages, and mentors the necessary staff to support marketing goals and objectives.
· Maintains financial accountability over budget, monitoring expenses and taking measures to reduce costs as necessary.
· Ensures safe care to patients, staff and visitors; adheres to all Memorial Hermann policies, procedures, and standards within budgetary specifications including time management, supply management, productivity and quality of service.
· Promotes individual professional growth and development by meeting requirements for mandatory/continuing education and skills competency; supports department-based goals which contribute to the success of the organization; serves as preceptor, mentor and resource to less experienced staff.
· Other duties as assigned.